NEED COPY?
I'm Luke, a freelance copywriter and journalist with a decade of experience covering technology, sport, business, and lifestyle.
How can I help?
Blog posts
SEO-friendly, human-written content that captures your audience, tells your stories, and helps to convert.
No AI slop—though I do like an em-dash.
Pitch Control: Taking control of play with powerful data visualizations
Press releases
Press releases that cut through the noise and grab attention, making even the dullest updates sound news-worthy.
AR drone technology makes its debut in the Bundesliga
Case studies
Case studies that showcase your customers' successes and prove your company's worth.
Creve Coeur Park: Streaming grassroots games using AI
Thought leadership
Quotes, opinion pieces, speeches, and Q&As that amplify your voice and strengthen your authority... written by you, of course.
Ebooks
Long-form content that keeps your customers engaged beyond the executive summary.
The AI advantage: Solving problems for the world's largest retailers
Features
Long-form magazine articles and web features that people actually click, read, and share.
An industry paralysed: The impact of war in Ukraine
My work
Hey, I'm Luke!
I started out like many aspiring writers—churning out sports betting and iGaming articles for pennies, before stumbling into journalism. I climbed the ranks at Verdict.co.uk to deputy editor, covering everything from lifestyle to business to tech along the way.
Since 2019, I’ve been working with global enterprises and ambitious startups alike, helping them to find their voice, share their ideas, and sell their products. Tech, F&B, sport, pharma, transport, fashion… You name it, I’ve probably covered it.
All in all, that’s over a decade of putting words on a page—and I’d like to think I’ve gotten pretty good at it.
Topics I cover
Let's work
together!
